ADVENTURE PARK AT SANDY SPRING FRIEND SCHOOL
Adventure Park at Sandy Spring Friends School
The Flybook Case Study
The Adventure Park at Sandy Spring Friends School is operated by Outdoor Venture Group and located in Sandy Spring, Maryland, on the 140 acre campus of Sandy Spring Friends School.
Opening in 2011 as one of the first Swiss style Adventure Parks in the country, the Adventure Park at Sandy Spring has grown to become the largest man-made outdoor climbing park in the world. The Adventure Forest, The Labyrinth and K2Trees combine to o er almost 300 unique climbing and zipping challenges.
It's visited by over 70k people each season, at times exceeding 850 people a day.
Top Improvements After The Flybook
0hrs
Wait time for capacity on peak days. Guests.
30%
Increase in total climbers from June '15 to June '16.
70%
Of all reservations booked online. An Increase from 0% in 90days.
Challenges before The Flybook
NO ADVANCED RESERVATIONS
Unkown real-time availability makes it impossible for clients to book online for advance reservations in controlled time slots.
MULTIPLE CHECK-IN STEPS
Result: Bottlenecks & challenge to control park flows (i.e. waivers, orientations, harnessing...etc).
GROWTH
A good problem to have.
CLIENT CONFUSION
Advanced booking process (for specific timeslots) unclear to customers and diffcult for park managers.
NO CROWD CONTROL
Wait times can exceed 3 hours in peaks for popular parks.
DIFFICULT TO TRACK CLIENT BEHAVIOR
Actual peak times each day were unknown. With paper tickets, unclear whether climbers checked out of park early. Manipulating flow of climbers based on actuals was impossible.
"For most customers in most parks, there was no booking process. Simple general admission walkin traffic. Often customers would call ahead and ask how busy is the park right now, or how busy will the park be at noon. Since we had no way of knowing, staff guessed, and often guessed wrong.”
- John Hines Partner, Outdoor Venture
Solutions after The Flybook
Operational Benefits
ELIMINATED WAIT TIMES
Wait times decreased from up to 3 hours on peak days down to zero.
ADVANCED BOOKING
In just 3 months, the park went from zero online bookings to 70% of all reservations originating online and booked in advance.
VISIBILITY
Smart Tickets powered by The Flybookenables real-time visibility of in-park attendance using QR codes.
SINGLE STEP CHECK-IN
Reduced a multi-step check-in process to one simple process.
Financial Benefits
30% INCREASE
In total climbers from June ’15 to June ‘16.
INCREASED TIME AT CAPACITY
Thanks to organized advanced bookings, on busiest days, park is at peak up to 6 hours longer!
BETTER BEHAVIOR
Reserved & paid clients more likely to show up.
IMPROVED CASH FLOW
Customers paying weeks in advance.
